[et_pb_section fb_built=”1″ _builder_version=”4.13.1″ global_colors_info=”{}”][et_pb_row _builder_version=”3.25″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” collapsed=”off” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”3.25″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.13.1″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” global_colors_info=”{}”]<\/p>
According to <\/span>Heating, Air-conditioning & Refrigeration Distributors International<\/span><\/a> (HARDI), the HVAC industry grew 23.6% in 2021 and will continue on a similar pace this year. Healthy equipment sales are increasing demand for installations, repair, and servicing. For HVAC field service companies, 2022 is an excellent year to bring in more work and build a sustainable income stream for the future. If you\u2019re ready to fatten up the bottom line, take a look at these five revenue-raising strategies.<\/span>\u00a0<\/span><\/p> <\/span><\/p> <\/li> <\/ol> \u00a0<\/span>Many HVAC field service companies rely on referrals for increasing income, but if you want to expand faster, consider using advertising and marketing. With outreach, you can highlight your company\u2019s unique strengths and differentiate yourself from competitors.\u00a0<\/span>\u00a0<\/span><\/p> As a first step, ensure your website represents the company well. Most people do online research before contacting a service provider. A professional, mobile-friendly site that instills confidence and shows up on the first or second page of a Google search attracts prospects and encourages them to make appointments. Emails also drive business. Stay in touch with current and past customers through an opt-in campaign that shares expert information and keeps them up to date on your latest services and offerings.\u00a0<\/span>\u00a0<\/span><\/p> If you haven\u2019t done a lot of marketing or advertising before or you\u2019re not sure where to start, take a look at the budget and determine how much you\u2019re willing to invest, then work with a marketing specialist to help get the most return for your money. With every new customer, you\u2019re not only adding revenue, but creating a new source of future referrals, which fuels growth even more.<\/span>\u00a0<\/span><\/p> \u00a0<\/span><\/p> <\/span><\/p> \u00a0<\/span>Getting the appointment is just the first step in growing revenue. Once you have a customer\u2019s attention, you need to keep it with quality service. But bringing on new accounts stresses your operation. There\u2019s more work to track, more bills to submit, and more customers to communicate with. Slow manual work order and billing management procedures can\u2019t keep up, and your team will struggle to keep old and new customers happy. To increase your revenue without raising costs or sacrificing quality, invest in a field service management (FSM) platform that automates work order requests, technician scheduling, work updates, and billing.\u00a0<\/span>\u00a0<\/span><\/p> With <\/span>field service management software<\/span><\/a>, you can approve <\/span>work orders<\/span><\/a>, assign them to technicians, and schedule the job with a few clicks. The system provides a single source of all information associated with each work order so there\u2019s no miscommunications and no appointments are overlooked. With an FSM software, technicians arrive on time and have what they need to complete the work.\u00a0<\/span>\u00a0<\/span><\/p> Management can track inventory, hours spent, expenses, and equipment in the field. Plus, you\u2019ll have instant updated status when work is complete so you can bill immediately for faster cash flow. When the time comes to bring on more technicians and managers, an FSM software also helps you keep everyone accountable and provides oversight into all your operations.\u00a0<\/span>\u00a0<\/span><\/p> \u00a0<\/span><\/p> <\/span><\/p> \u00a0<\/span>Your team has expertise and experience in the HVAC field service industry which you can translate into revenue while helping customers improve their systems and reliability. For example, help clients save on energy costs with new solutions, such as packaged heating and air conditioning systems. Or offer a regular maintenance plan that keeps existing equipment operating more efficiently and cuts down on emergency service calls.\u00a0<\/span>\u00a0<\/span><\/p> \u00a0<\/span>You can also upsell useful accessories, such as Wi-Fi thermostats, air purifiers, or humidifiers. Run specials for new accounts or bundle these products with upgraded services like annual maintenance contracts.\u00a0<\/span>\u00a0<\/span><\/p> \u00a0<\/span><\/p> <\/span><\/p> \u00a0<\/span>As your customer base and reputation grow with efficient operations, strong marketing, and high-value service, you can charge more for the work. If customers regularly refer you to others and have been with your company for a long time, they\u2019re happy with your partnership and will likely pay more to keep it. Also, when your brand is well-known in the market and you have good online reviews, you can charge a little more.\u00a0<\/span>\u00a0<\/span><\/p> \u00a0<\/span>If you\u2019re not comfortable rising prices across the board, start by increasing charges for emergency or fast-response jobs. When you do make a change, let customers know what you\u2019re doing and why. Try to stay in line with competitors, but don\u2019t sell your brand short.\u00a0<\/span>\u00a0<\/span><\/p> <\/span><\/p> \u00a0<\/span>If you want to drum up new business, at some point, you\u2019ll need more help. Job functions like sales, field technicians, and managers are essential to finding and serving additional customers. Take a look at your team and determine whether existing employees have the bandwidth and skills to cover these areas. If not, bring on new people. Start the hiring spree in sales. Then, once new accounts are signing on, bring in some technicians or a manager to handle the extra work.\u00a0<\/span>\u00a0<\/span><\/p> \u00a0<\/span>Protect your investment in human capital by training new people well, giving them time to shadow experienced colleagues, and holding everyone accountable for productivity. Also, if you want to keep growth going long term, ensure there\u2019s an FSM software in place before adding team members. Efficient, automated operations help new people become productive faster and minimize errors as they learn their jobs.<\/span>\u00a0<\/span><\/span><\/p> BlueFolder\u2019s <\/span>HVAC service dispatch software<\/span><\/a> is designed to give your team the competitive edge in the market with a feature-rich application that\u2019s simple for everyone to use. As you bring on more work, BlueFolder keeps all the details straight, streamlines work order management, and ensures the right technicians are assigned and scheduled.<\/span>\u00a0<\/span><\/p> Most HVAC field service companies get BlueFolder set up and running in less than a day, and the interface is so easy to use, most employees need little or no training. In addition to assigning and tracking work orders, BlueFolder offers reports, management dashboards, equipment tracking, and a customer portal for high-touch communication and transparency. Integration with common business software such as Google Calendar and QuickBooks\u00ae further reduces your administrative overhead and helps you focus on keeping customers happy and the bottom line healthy.<\/span>\u00a0<\/span><\/p> \u00a0<\/span><\/p> Check out how easy BlueFolder is to deploy and use.<\/span><\/a>\u00a0<\/span><\/p> <\/p> [\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>","protected":false},"excerpt":{"rendered":" According to Heating, Air-conditioning & Refrigeration Distributors International (HARDI), the HVAC industry grew 23.6% in 2021 and will continue on a similar pace this year. Healthy equipment sales are increasing demand for installations, repair, and servicing. For HVAC field service companies, 2022 is an excellent year to bring in more work and build a sustainable […]<\/p>\n","protected":false},"author":1,"featured_media":4274,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"\r\n Managing multiple field service technicians and equipment while keeping your business organized and accurate is quite the chore, especially without the right software. There are a few different options to consider when it comes to\u00a0properly managing your teams and equipment efficiently<\/a>. Writing everything down by hand just isn't going to cut it anymore. To grow as a company you have to put systems in place that help you achieve your full potential. That means using software that can assist you with everything from customer management to\u00a0work order management<\/a>.<\/p>\r\n\r\n\r\n\r\n Most companies use either a field service software (or field service management software) or a computerized maintenance management system (CMMS). However, many people don't know the difference between the two or how each one can benefit their companies. While they share similar features and capabilities, a CMMS and an FSM solution both serve different purposes.<\/p>\r\n\r\n\r\n\r\n To determine which one is right for your company, let's take a look at what both a CMMS and an FSM solution can offer your company and the key differences between them.<\/p>\r\n\r\n\r\n\r\n A\u00a0computerized maintenance management system<\/a>\u00a0(CMMS) is a software program used to manage information about the maintenance operations of a company.<\/p>\r\n\r\n\r\n\r\n It also allows companies to:<\/p>\r\n\r\n\r\n\r\n A CMMS comes with benefits that can help your company be much more proactive and efficient about its maintenance operations.<\/p>\r\n\r\n\r\n\r\n A CMMS can benefit your company in multiple ways, including:<\/p>\r\n\r\n\r\n\r\n The features of some of the top CMMS software programs include:<\/p>\r\n\r\n\r\n\r\n Field service management<\/a>\u00a0(FSM) software is similar to CMMS software in that includes work order management and the ability to track and schedule equipment maintenance. But FSM software also helps collect field data and track client requests and personnel status, as well as improve operations visibility.<\/p>\r\n\r\n\r\n\r\n FSM software can help improve\u00a0work order management<\/a>\u00a0and service delivery while enhancing customer service. It will improve your team's overall efficiency by streamlining work orders between the fieldworker and the company office while making it easier for teams to communicate. FSM software also makes it easy to optimize maintenance routes and check your company's key metrics and analytics anytime. But more than that, it helps with:<\/p>\r\n\r\n\r\n\r\n An FSM allows for smart scheduling and for self-service (which makes your company more efficient and attractive to customers). FSM also increases mobility by bridging the gap between technicians in the field and employees in the office. Your teams can utilize messaging and notifications to stay in sync on open jobs and status.<\/p>\r\n\r\n\r\n\r\n The best features of FSM software help make life easier for you and your employees. For instance, some of these features allow you to manage customer records, set up recurring jobs, track work orders, assign work orders to your technicians, manage service contracts, and more. With customization options, you can tailor your FSM to meet your needs.<\/p>\r\n\r\n\r\n\r\n Some of the other top features of FSM software programs include:<\/p>\r\n\r\n\r\n\r\n Some FSM software programs also have digital signature capture, branded templates and PDFs, voice and search commands, and phone system integrations. Others offer features like intelligent scheduling at the point of booking, open API, a supplier database, and real-time suggestions optimization.<\/p>\r\n\r\n\r\n\r\n While they share similarities, there are key differences between field service software vs CMMS software.\u00a0FSM software is primarily focused on serving external customers and includes tools to help you document and accelerate your service billings, get paid faster, and grow your business. CMMS solutions are typically more geared towards organizations that are performing asset and equipment maintenance for internal customers and don't require robust customer management tools or billing features.<\/p>\r\n\r\n\r\n\r\n\u00a0<\/span><\/h2>
1. Attract More Customers Through Marketing<\/span><\/b><\/h2>
2. Improve Efficiency with a Field Service Management Software<\/span><\/b><\/h2>
3. Offer Additional Services and Products<\/span><\/b><\/h2>
4. Increase Your Pricing<\/span><\/b><\/h2>
\u00a0<\/span><\/h2>
5. Expand Your HVAC Field Service Team<\/span><\/b><\/h2>
\u00a0<\/span><\/h2>
Bonus Tip: See How BlueFolder Helps You Grow Revenue\u00a0<\/span><\/b>\u00a0<\/span><\/h2>
Field Service Software VS CMMS Software<\/h2>\r\n\r\n\r\n\r\n
What is CMMS Software?<\/h3>\r\n\r\n\r\n\r\n
Benefits of a CMMS<\/h4>\r\n\r\n\r\n\r\n
Features of CMMS Software<\/h4>\r\n\r\n\r\n\r\n
What is Field Service Software?<\/h3>\r\n\r\n\r\n\r\n
Benefits of Field Service Software<\/h4>\r\n\r\n\r\n\r\n
Features of FSM Software<\/h4>\r\n\r\n\r\n\r\n
What are the Key Differences?<\/h3>\r\n\r\n\r\n\r\n